Web design trends in 2018

Web design trends that you must take into account in 2018 in order to keep your pages to the latest design and user experience. When was the last time you did it?

In general, it is recommended to redesign a website every 2 or 3 years, but this interval is relative. The visible face of a business or brand is undoubtedly your website and set trends and being up to date will make you more competitive.

Main web design trends in 2018

1. Responsive Logos

The logos have always sought to give visibility and presence to the brand. Over time they have evolved and the latest trends show logos that do everything possible to be as optimized as possible.

Sometimes, the logos are moving to a format more like an icon. The objective is to present it in a minimalist way without losing brand identity.

2. Emphasis on depth and shadows

Until recently, flat and minimalist designs were the most sought after in all the websites. Recently the shadows and the depth of the designs have been recovered, thanks in part to the rise of augmented reality and graphics improvements.

These techniques give the webs an appearance of depth and 3D that help to differentiate them from others that have become anchored in a more simplistic aspect.

3. Movement and animations

The movement itself is not a novelty, but it is the way in which it is presented. By movement banners or sliders are not understood, but other types of integrated elements in an optimized way on the web.

Anyway, it is important not to abuse the movement and animations and be clear that the priority is that the user experience is not impaired to the detriment of a purely visual aspect.

4. Geometric elements with the retro look

It seems inevitable that, from time to time, some element of the past becomes fashionable again. In this case, it is about the geometric elements that were a trend in the 90s.

This aspect is especially related to the CTA since when dealing with elements with marked angles, it is possible to draw the attention of the user and direct his / her sight to the area of ​​the web that interests us.

5. Patterns and textures

Thanks to using the same pattern or texture through different areas of the web, you can get the user a feeling of confidence and security.

At the end of the day, it is about generating familiarity in the user whenever he accesses the website. This trend is especially indicated for those businesses that have an emotional aspect.

6. Loading time

Within the trends of web design in 2018, this is the least related to the design purely said. Despite this, it is a factor whose performance is determined almost entirely by the design of the web. Whenever you are thinking about the different aspects of the web, you should keep in mind if you are going to damage the load time and look for a balance between aesthetics and performance.

The loading time has become even more prominent since Google gives priority to mobile performance.

In short, web design trends in 2018 bring changes aimed at improving navigation and aesthetics.