Redesigning an e-commerce site is a challenge that many businesses face each year to improve efficiency and make the user experience more enjoyable. But before embarking on this project, a good preparation is required. So that your complete overhaul is happening in the best conditions, it will be wise to follow the advice of our article.
THE 3 KEY STEPS OF THE E-COMMERCE REDESIGN
WHEN TO TAKE ACTION FOR ITS WEBSITE REDESIGN?
In order to retain consumers, we must above all look good. Imagine your website as your storefront: it must be clean and organized and encourage more to see so that users go to other pages. The online presence of your company must reflect your know-how.
If this is not / more the case, it is high time to make a graphic redesign of your website. By providing a better thought-out user experience, you’ll feel better and encourage buying. Your conversion rate can also skyrocket if you put more trust in your visitors.
As you probably know, internet connections are becoming more and more mobile devices or tablets. As this trend increases each year, Google has chosen to better classify sites optimized for mobile. In the event that this is not yet the case, it is high time to adopt this good practice (reminder: a site consultation on three is carried out from a mobile phone in France). Remember to consider this standard in your specifications for redesigning e-commerce sites.
Who has never left one site and been seeing another because the page took too long to load? If your site has loading speed issues, it’s one more sign that you have to take action. Current technology can load your pages quickly so why not use it? Do not let the competition rob you of customers because of technical problems!
If you do not have a hand on your site and you do not know how to do updates, it’s time to regain control. You can update your content yourself and avoid paying benefits to your agency with each change.
Do you plan to develop your audience and increase the number of visits? Above all, you will need to create a site that complies with the rules governing natural referencing. Optimizing the site for search engines is no longer an isolated practice, it has become the norm.
Now if you find that your current site is in one or more of the above cases, here’s good news: you can improve your bottom line by redesigning your e-commerce site.
HOW TO REDESIGN YOUR WEBSITE?
Here is the optimal way to succeed in your e-commerce redesign:
Your site is primarily for Internet users who can turn into customers. You will need to study the behavior, needs, motivations, and expectations of your visitors. To provide an optimal user experience, Google Analytics is a good ally to help you analyze how they navigate the different pages. Go to “Behavior” then “Behavior Flow” to discover the different tours. Performing quantitative and qualitative studies on your page content in parallel is an excellent way to identify customer expectations. Understanding your target will allow you to better satisfy them. Providing them with the information they seek will increase the time spent on the site and therefore your chances of selling your product or service.
Before you get started in the realization of the site, define your expectations as for the tree of the pages and determine the budget for your redesign of an e-commerce site. For example, you can hire a service provider to carry out an audit of the current site in order to give you suggestions for improvement or to confirm your choices. As seen above, the graphic charter and the outline of the web design of your online activity will have to be explained to create a coherent website.
Then ask yourself what features you want to improve or which news you want to integrate. A redesign of an e-commerce site is a good way to start on a good basis and optimize your business processes. There is certainly the possibility of automating some actions of your online business. Suggestive sales, faceted search, dynamic shopping cart, categories of customers, automatic calculation of shipping costs, loyalty programs, newsletter subscription, chat, online booking … all assets to put in his pocket to improve his marketing and win time.
Regarding SEO, the site should be structured according to the standards of use and your content should be optimized using keywords. Each page must have a word or key phrase that you will see in the text, but also in the text tags of the images. It will also be necessary to plan a migration plan for all the URLs of your site in order not to suffer a loss in the statistics of the visit of your site. Applying to a referencing provider when redesigning e-commerce site is a solution of choice not to penalize you. This investment in its expertise is a good way to generate visibility in the medium and long-term for your e-Commerce. Because what good is having a website if it is not easily found by your current and future customers?
Compile all this information in a specification to transmit it to your provider. Describe the points that seem most important to you and follow closely this document that will guide you in your work. The success of your site redesign will depend in part on your ability to communicate your ideas and the vision you have of your future online sales platform.
Finally, plan the maintenance of your site. Adding content regularly is a factor improving your SEO and encouraging your users to visit the site more frequently. If you have not already done so, opening a blog will increase the terms your website treats to climb the search results. It will also have the advantage of being able to show your expertise in your field to your customers.
HOW TO CHOOSE YOUR SOLUTION IN CASE OF REPLATFORMING?
All of these upcoming changes to your current site may cause you to question your current site provider or publisher. Does it correspond in every way to your expectations? The answer is rarely yes after a few years with the same solution. The growth of an e-Commerce site often brings new perspectives, a platform change (or replatforming) is quite possible. This redesign of an e-commerce site can also be an opportunity to leave on a good basis with a solution that better meets your new needs.
Finally, a more efficient management will grant you significant productivity gains. Similarly, having features dedicated to the acquisition and retention of your customers will allow you to increase the profitability of your advertising campaigns or to increase your average basket.
CONCLUSION
Redesigning your e-commerce site is a step in the life of your business that can pay you big. By improving your performance and providing easy navigation, you will stand out from the competition and achieve more sales.
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