The App Store and the Google Play Store are ultra-competitive worlds. You will have to convince your future users – and recurrently – to keep your application on their phone, use it, talk about it and exploit the tools of viral promotion (direct and indirect) that you put at their disposal.
It’s not enough to download competing or similar apps and try to improve the look, the behavior and/or the content. Moreover, from the same list of functions and the same detailed description of the objects involved, one can conceive dozens of distinct applications and offer radically different experiences to the user. It is therefore about designing apps with a specific look and behavior, placing the user at the center of our concerns. The ergonomics of your future application goes far beyond its graphic design, it’s obvious. And yet, many companies still confuse these two concepts: functional design (ergonomics) and graphic design (art design).
Elitech is very interested in users’ perceptions of your app, that is, the objective and subjective criteria that will play a role in their app perception.
Our ergonomics consultants help you to:
- Design screens, increase their ease of use, ensure user comfort, meet the essential application objective
- Create static contents (screen titles, labels, input field names, defaults, illustrations)
- Design the methods for displaying dynamic contents (loaded on the network from a remote server), define the principles for updating content, define the adaptation strategies of these contents to the user’s behavior
- Define the dynamics of the user experience: recognized gestures and interaction methods (support, sliding, spreading/tightening, rotation, long press, strong support, use of several fingers, rotation of the device, etc.)
- Define the behavior of the app during interactions with a remote server: waiting for time, techniques implemented to occupy intelligently and usefully the user during the exchanges between the mobile terminal and a remote server, operation of the app in degraded mode, etc.
- Specify the principles of navigation between screens: transitions (static or dynamic) between views, animations used, preservation of the state of the app in case of interruption, etc.
- Define the principles of integration of the app with existing services: calendar, photo albums, Facebook, Twitter, etc.
Our graphic designers will design (if necessary within your own teams):
- The graphics look of your app: colors, decorative illustrations, typos, animations, icons, splash screen, etc.
- The strategy of adaptation of the look according to the settings and preferences of the user: sizes of texts, contrast, rules of accessibility. We regret that older apps that contain hard-to-read texts for a person with good eyesight have disappeared, as these applications are naturally unresponsive to the accessibility settings chosen by users in their system preferences. phone
Our experts in data security and confidentiality will accompany you in the precise specification of the following elements:
- Managing a user account
- User identification procedure
- A policy of protection of sensitive data of the user
- Specific hosting constraints for sensitive data (access, security, backups, and restores)
It is no longer possible today to stand out in the app store using a nice typo or elegant graphics resources. The user experience must be placed at the center of the debate, in order to offer a remarkably efficient ergonomics that is relevant to the objectives of the app .
At Elitech Systems, we have the habit of separating the functional design (screens, manipulated objects, proposed functions, processes implemented, sequences and transitions, etc.) from the graphic design. Once the first duly specified, we are able to conduct tests with real users, internal first and then external. The conduct of these tests is useful for:
- Validate global ergonomic principles of the app, even choose between several candidates ergonomic options
- Improve the ergonomics of the app by refining the division into several screens and the kinematics of linking these same screens
- Improve static content built into the app: titles, texts, functional illustrations
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