Youtubers know how to adapt better than anyone to the changes that come to the world of marketing. To the point that they are becoming the forerunners of these changes and set trends.
Today, some youtubers have millions of followers who come to see your content every time they post something new. This makes these Youtube channels perfect platforms for brands .
At first they were seen as possible collaborators for specific actions. However, its size has grown so much that brands already think of deeper agreements.
Influencer marketing is not the same as celebrity marketing
In the first place, the promotion of brands with known faces has always been associated. Nowadays this is changing. Influences are those who increasingly carry the weight of new promotions. In order to address a niche market, brands look for those people that are relevant to that particular audience.
The youtubers are adopting better than anyone the role of subscribers within a specific market. The public of youtubers is very faithful and takes into account their recommendations within the sector in which they move (video games, computers, photography …).
YouTube, a world where all kinds of brands have a place
In many occasions, Youtube is exclusively associated with videogame or beauty channels. Nothing is further from reality, today there are heterogeneous channels and with a lot of influence in disparate sectors.
Saving a very specific case, any brand can find an influential youtuber within its field of action.
The ‘how’ matters as much as the ‘who’
Celebrity marketing has basically focused on advertising and product sponsorship. However, the influencers strategy gives much more play.
Now influencers play a role in creating content. Their interaction in everyday life with the brand itself is something that fascinates followers.
Now we can see how youtubers create content in which the product or brand they are collaborating with is around the content. In this way they get more effective and fresh campaigns, since most of them make it clear that it is an advertising promotion.
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