The links are a fundamental part of SEO positioning. Without them improve positions in the ranking of search engines (by means of the most demanded keywords) is an arduous task.
Although Google is trying to give more relevance to other aspects – such as user content or metrics – the Link Building continues to lead the list of the most effective techniques to optimize web positioning.
There are several ways to get quality links from other related websites for your projects. However, it is not easy to get it (especially if your page has just been launched). What to do?
5 Steps to success
1. Create good content
The content is vital. Generating quality information is the most powerful source of added value. But it is not enough to create it, you also have to promote it, how?
– Forging interesting information that fits, is useful and relevant to the target. Surfing blogs that interest the audience to know what they are looking for, want or need.
– Looking for efficiency. Achieving the ideal publication.
– Getting an audience. The hook par excellence is a good starter, but there has to be consistency. It is necessary to flee from the click bait, since the content must respond to what the title collects.
– Enriching the content. Using images, videos, graphics, case studies, links to articles that add value, etc.
– Writing the perfect post. Publishing with criteria and following a logical development and structure.
2. Increase visibility
One way to achieve this is through Guest Blogging . Being an expert or good at some subject can pave any path through publications on related subject blogs; the public relations of the Digital Age .
This strategy not only increases traffic to a website, but also improves your position in search engines. Likewise, it provides new opportunities for an audience that still did not know him.
In the case of being a newcomer (which almost nobody knows), you can resort to certain tactics. Like, for example, promoting itself through email. It is about creating a totally personalized and attractive message, presenting knowledge as an aspect to be taken into account.
The objective par excellence is to generate a community as wide as possible, ostensibly improving the personal brand of the person concerned .
3. Networking
Hand in hand with the above comes to this new technique. The ultimate goal is to get allies for mutual assistance. There are two ways to get the right promotion team: through the network or face to face.
When browsing any related topic site or attending events or meetings within the same sector, you should not miss the opportunity to discuss the subject. You should comment on publications, share them, subscribe to the newsletter, etc. It is not worth investigating in incognito mode.
4. Apply the Broken Link Building
On the Internet what is now booming tomorrow has expired. The Broken Link Building tries to avoid it.
The mission is to find web similar to ours but that no longer exist. Once inside, links to other websites will be searched. Afterwards, the webmasters of said websites that have broken links will be informed , and they will be proposed to replace them by linking to ours. Simple but effective.
5. Adopt an Influencer
The fastest way to get visits. That someone recognized publish in a blog or page in question is the best strategy.
Also, if the Influencer shares the content … the shares will multiply irretrievably.
It can be achieved by conducting an interview; requesting a collaboration or proposing his participation in a “round of experts”. An indirect way to get your participation.
Different forms and methods with a common purpose: improve your SEO to be seen and / or read. It is vital that they know that you exist.
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