Looking to increase your sales and take your e-commerce business to the next level? Developing your business on the Internet is not always easy. It is not enough to set up an e-commerce site so that customers automatically crowd in droves to place orders. There are many things that can affect the development of your business on this channel. You should therefore pay special attention to them.
In this article, we will break down seven best practices to promote to increase the sales of your e-commerce site.
Use impactful product descriptions
You have to focus on the form. Analyzes show that users only scan keywords on websites and rarely read the entire content of the page. This means that you need to make your product descriptions more attractive and easy to read. Use subtitles, bulleted lists, large, legible fonts, and ventilate your texts with white space to make reading your site a breeze.
Ensure that abandoned baskets are retrieved
People are generally in a hurry and easily distracted. Often, they constitute a basket filled with articles, which they can abandon without blinking when confirming their purchases. Setting up emails to remind visitors of their pending baskets will help you recover customers who would otherwise be lost to your website. To convince them to complete their purchase, you can even offer them a one-time use coupon in your abandoned cart reminder emails.
Add demo videos
Product videos or demo videos give consumers a realistic view of what you are selling. This is something that is extremely important when shopping online. Videos help to visualize products as well as in physical stores.
Use high quality photographs
Product photos are essential for online businesses as they allow the customer to see what the products look like! The more there are, the better. First of all, you need to make sure that the images are of high quality and taken from different angles and in color so that they are as realistic as possible and that customers have no doubts about the goods purchased. The photos must also be of high quality so that Internet users can zoom in to see the article in detail, especially for complex products.
Do not force customers to register
You should not disturb your customers in their purchasing process. Visitors may feel constrained if you ask them to create an account from the start. This can cause them to abandon their basket before the final payment stage! To encourage their purchase, offer them options. For example, they can continue as guests, or create an account when they feel the most convenient.
Provide efficient customer service
Quality customer service creates loyal customers . When you take the time to respond to emails, phone calls and chat messages, you establish a relationship of trust with your contacts. Dealing with all requests and reacting to comments quickly will show the consideration your company has for its customers. Unanswered questions or requests can damage your reputation and prevent you from earning money. When the same problems or questions often arise, you can create a FAQ on your website that groups the answers to the most frequently asked questions.
Offer a money back guarantee
Most people will never use your money back guarantee, but having one will increase confidence in your products and services. You may want to include additional clauses relaxing the reimbursement. Another important aspect concerns the limit of validity of your money back guarantee. By restricting it to a maximum of 30 or 60 days, only products recently sold will be affected by this measure.
With the growth of e-commerce and competition among sellers, it is more important than ever to make sustained efforts in marketing your online store . That said, implementing the strategies outlined in this article takes time. These tactics cover different channels that need to be checked regularly, and the results will not be instant. However, spreading your efforts across different areas is key to the success of your short and medium term marketing strategy . Using a diverse set of tactics increases your chances of success and growing sales.
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