No official announcement has yet been made by Google itself, but the first information and the first screenshots have already leaked this week.
Apparently, the Californian giant has decided to expand even more its empire by attacking e-commerce. The goal will be to compete directly Amazon …
A shop planned for 2019
Apparently, Google is in a hurry to walk on the borders of Amazon and would like to open its online store, Google Shopping, in the course of the year 2019. No additional information has been provided for the moment, but it seems that Google has the ambition to become the main intermediary between shops like FNAC or Darty and consumers.
It is still too early to know exactly how the platform will look, but it is almost certain that small traders and micro-entrepreneurs will also be able to use it. The platform will then look like a shopping search engine that will allow you to find thousands of models and objects through keywords.
An unusual business model
With the arrival of Google Shopping, each SEO agency will have to be on the alert to quickly integrate this new data to the services it offers. Indeed, there will probably be many SEO techniques to put in place to improve the positioning of a store’s products in Google Shopping.
However, it seems that Google has decided to change the way it works with Google Shopping. The search engine has mainly based its funding on advertising so far, but would like to apply a commission system for Google Shopping. It is therefore likely that the SEA will not exist on Google Shopping, leaving more room for SEO agencies.
A service less wide than Amazon
Even if Google Shopping seems to want to position itself clearly against Amazon, the service it will initially offer as an online sales platform will not be as complete as that of Amazon. If we believe the various unofficial sources, Google will not take care of delivery or orders.
As a first step, Google Shopping will only appear as a major search engine (as it already exists) with specific sections and a functioning that will guide the consumer more easily in its purchases. An innovation that promises to stir up the world of online sales in 2019 and give a lot of work to web marketing experts …
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