Today, an estimated 4 out of 5 consumers use search engines to find local news. The local SEO is becoming one of the major trends in terms of SEO. It represents a real growth driver for a company that has a physical address. Indeed, 78% of local searches made from a smartphone lead to an offline purchase. Thus, we will see what the local SEO really is and […]
When we create a blog, we often have a fixed idea, only one: increase the traffic. This is to forget that the performance of a blog is not only based on the volume of traffic but also and especially on the conversion rate. Imagine a ready-to-wear shop visited by 10,000 people but generating only 3 sales per […]
No matter what industry you are in, blogs can be used as a lead generation tool. Unless you have an e-commerce store, there is no reason for a potential customer to visit your website multiple times. But, if your website has a blog, it gives people a reason to come back. Even if these visitors do not necessarily […]
The increase in mobile Internet traffic has been considered for several years. In fact, in 2018, this traffic represents more than 50% of the total Internet traffic and is still increasing. The speed of loading pages on mobile becomes a major issue for websites. To meet this growing demand, websites must adapt to the mobile […]
The links are a fundamental part of SEO positioning. Without them improve positions in the ranking of search engines (by means of the most demanded keywords) is an arduous task. Although Google is trying to give more relevance to other aspects – such as user content or metrics – the Link Building continues to lead […]
If you have an online store you need many people to visit and that this traffic is qualified so that sales can be achieved. And to achieve this, SEO for online stores is essential. 15 keys to improving the SEO of an e-commerce 1. Conduct a keyword study To achieve a good search engine positioning, […]
This is one of the questions any business owner or marketing manager has asked himself at least once when setting his web marketing strategy. It is not always profitable to internalize a web marketing pole within your company, especially if your needs are urgent and you need a variety of skills. The agencies are therefore […]
Having become essential channels of communication and promotion, social networks allow brands to showcase their activity and products. More and more e-commerce friendly, the giant social platforms such as Instagram, Pinterest or Facebook, offer services specifically designed to promote physical products and are now as ultra-personalized distribution channels. With more than 33 million active users […]
There are different reasons that indicate that small businesses should invest in Google Adwords campaigns as part of their online marketing strategy. Small businesses have an opportunity with Adwords to show themselves to users at the same level or above their major competitors: 1. You can compete with medium and large companies Adwords, to put […]
It is more frequent than it seems and has become the biggest challenge for online marketing experts. We analyze what are the errors that make us lose money in online advertising campaigns. Nothing less than 85% of the advertising campaigns are poorly optimized! Surprising, right? This figure is derived from a report that has been […]