60% of mobile users have used voice search at least once in the past twelve months. 44% of connected speaker users order products through their device every week. There is no doubt, the voice is the future of marketing ! From V-commerce to the rise of speech analytics, here are the major trends that will influence the voice marketing sector […]

Just having an attractive website is not enough. There are many more things that need to be done after that. And tracking your visitors is one of them. It is one of those important things that you CANNOT ignore; otherwise, you would not get to know what is the source of your traffic and how content is performing. Visitor […]

Let’s go back to focusing on manual actions and the risk of penalization towards which a site that violates Google’s rules may encounter: the theme is very delicate and we saw only a few days ago how much attention the American company dedicates to the fight against spam to clean up its search results pages and offer users positive experiences. Google’s commitment against […]

The beating heart of search engine optimization has changed a bit: here are some basic SEO techniques: Focus on creating valuable content. Create high quality links. Prioritize semantic search when you perform your keyword search. However, some of the things that have changed – from the introduction of mobile indexing first to how Google now […]

A boon for e-merchants and digital marketing! Not exactly, at least not for everyone and not without adapting . Here are 7 web marketing tips to apply as quickly as possible to continue your online sale in the best conditions during the COVID-19 crisis. 1- Check that the message of your current marketing campaigns is appropriate As recommended by the main online social […]

When companies realize the importance of natural referencing, they call upon professionals for a punctual SEO service, often for the creation of a site. Some believe that optimizing your site once is enough, and that not dealing with SEO will not cause any problems. You can imagine, it’s not that simple! Here’s what will happen if […]

AdWords or Google Ads is a Google advertising system in which advertisers bid on certain keywords so that their clickable ads appear prominently in the spaces reserved for sponsored links in Google’s search results. Advertisers must pay for these clicks. Many factors influence the costs of AdWords advertising. For example the cost per click differs from one country to another. To calculate […]

If you need to move the needle on the traffic and conversions from website,  Architecture of site. This is often one of the most effective tools in your toolbox. And yet, very few SEOs make the most of it. I have analyzed a large established website where we have recently made simple adjustments to the […]

Establishments can now specify on Google My Business that they are temporarily closed. Find out how to make this information visible on your business listing. Google My Business allows establishments to strengthen their online presence on Google Search and Google Maps, but above all to transmit real-time information on their activity (temporary closure, exceptional opening, etc.) […]

The decision that Google must make should not leave the SEO sphere indifferent. In a trial that opened in 2012 before the British High Court of Justice, the American multinational is accused by Foundem, a price comparison site, of anti-competitive practices: Google is said to have demoted its products in the results of search for […]