Our beautiful planet is not out of the woods yet but social values and ethics in e-commerce are bound to play a very important role in changing mentalities. Whether it is sustainable development, social justice, manufacturing, marketing, sales and distribution / delivery of products. The fusion of ethics and business is not just fashionable but is becoming […]
For more than 10 years, Magento has established itself as one of the open source e-commerce solutions most used by online sales professionals, especially among medium and large companies. Acquired by Adobe, the company has further developed and expanded its offer by offering different editions, including a Commerce version which offers the possibility of storing its […]
The security and confidentiality of e-commerce sites are increasingly central to the concerns of web professionals. Electronic commerce is more particularly targeted by cybercrime due in particular to the financial transactions that take place there and the personal data collected from users. A survey by Kaspersky Lab reveals that 20% of companies with more than 50 employees have been victims of […]
Looking to increase your sales and take your e-commerce business to the next level? Developing your business on the Internet is not always easy. It is not enough to set up an e-commerce site so that customers automatically crowd in droves to place orders. There are many things that can affect the development of your business on this channel. You should […]
Creating an online store is now easy and accessible to everyone. However, before you start, know that to be successful, it is not enough to settle for a commercial site. Above all, you will need to know the consumption habits of your target audience, their preferred communication channels, their motivations and their brakes. To start your […]
Redesigning an e-commerce site is a challenge that many businesses face each year to improve efficiency and make the user experience more enjoyable. But before embarking on this project, a good preparation is required. So that your complete overhaul is happening in the best conditions, it will be wise to follow the advice of our article. THE […]
As you work in an e-commerce industry you have to become aware of a fact that consumers can change their mind at any time and keeping your audience busy with your website is the hardest aspect. How do you make sure to remember at the top of the consumer and keep selling your products? We […]
The e-commerce world is one of the most profitable industries to be involved in, but the great rewards offered have led to tremendous competition. A quick search of online stores on Google reveals hundreds of stores that sell the same. Some insider knowledge along with careful planning and dedication is all you really need to be successful. […]
Attract, convert, conclude, retain You may have already heard of inbound marketing or inbound marketing , but the question is: are you using it properly for your e-commerce? Before going into the heart of the matter, let’s talk about the reputation of marketing techniques at the moment. Traditional marketing methods can be perceived as being […]
As a web developer on my account, I noticed that many customers do not realize that creating a website entails a significant investment. Many believe that creating an e-commerce website is easy, fast and does not require a large budget. This is how we sometimes see people coming to meet me with a big smile and […]