When you are told about ” content marketing “, you immediately think of blogs, articles and perhaps even social media. But it’s so much more than that! Content marketing isn’t just about content. Content marketing is a long-term strategy that relies on qualitative content (in a wide variety of formats) to strengthen relationships with your audience by capturing and retaining their attention, and […]
Content marketing is one of the best ways to generate new leads and prospects. Articles on content marketing suggest that everyone can succeed easily in this area. However we see that it is more and more difficult to reach its target given the colossal number of pages that are indexed every day by Google. The list below […]
The Nielsen Norman group has just published the 2nd edition of its report on how users read online. If Internet users always scan a page without following a linear movement, the study brings new elements on the way in which the eye traverses a page of SERP and how it has adapted according to the […]
To create qualified traffic, retain your targets and convert them to customers. In order to establish a clear and powerful Inbound Marketing strategy for your web content , you must define a target audience but also understand what it is looking for. This is called the buyer persona or typical profile of potential buyers. All your interactions with these profiles must be based on the purchase […]
Many people think that creating a blog in 2019 is not a good idea: maybe they think it’s something that is outdated, that it’s too late to start or that there are simply sites that write better than they could. What do I think? That they are wrong, and now I will explain why. It’s out of […]
The best way to get your visitors to grow your website is creating content that provides value to your readers. It is the basis of what is known as inbound marketing, a term that should sound if you are a regular reader of our blog. However, creating this type of content is not easy for the beginning writer (or […]
No matter what industry you are in, blogs can be used as a lead generation tool. Unless you have an e-commerce store, there is no reason for a potential customer to visit your website multiple times. But, if your website has a blog, it gives people a reason to come back. Even if these visitors do not necessarily […]
E-commerce is an extremely useful way for companies to compete in the 21st century. But for any e-commerce site to be successful, it is necessary to avoid certain costly mistakes. They need content, good quality and fresh. Your website needs to be optimized for SEO. You have to take into account who your user is and what they are […]
Content Marketing Keep up with the latest trends and prepare your strategy for the coming months. 1. Data and more data The data can help you to have more clear what is the content addressed to your audience. A specific, authentic and interesting content will generate more engagement and will help you segment it even […]
Evergreen Content is one that is always relevant, never gets outdated and stays fresh for users. Including it in the content strategy will help your success and generate more web traffic. What is it? The Evergreen Content is content optimized for search engines and that is relevant to a topic on an ongoing basis. In […]