Redesigning an e-commerce site is a challenge that many businesses face each year to improve efficiency and make the user experience more enjoyable. But before embarking on this project, a good preparation is required. So that your complete overhaul is happening in the best conditions, it will be wise to follow the advice of our article. THE […]
“Man is an animal endowed with reason” that is how Aristotle described the human being more than 2000 years ago. Over time, science has been able to scientifically explain the main source of this reasoning ability: a much more developed brain than any other species. In fact, some website design strategies are based on the latest findings on the human […]
The best way to get your visitors to grow your website is creating content that provides value to your readers. It is the basis of what is known as inbound marketing, a term that should sound if you are a regular reader of our blog. However, creating this type of content is not easy for the beginning writer (or […]
As you’ve probably heard, WordPress 5.0 was released on 27 November 2018. So what is changing? What’s new ? We explain everything in this article, without forgetting, of course, the biggest change: the new publisher Gutenberg. You have two possibilities to test WordPress 5.0, they are: Test the WordPress Beta Tester plugin Download the Beta version to test it What’s new in […]
Today, an estimated 4 out of 5 consumers use search engines to find local news. The local SEO is becoming one of the major trends in terms of SEO. It represents a real growth driver for a company that has a physical address. Indeed, 78% of local searches made from a smartphone lead to an offline purchase. Thus, we will see what the local SEO really is and […]
When we create a blog, we often have a fixed idea, only one: increase the traffic. This is to forget that the performance of a blog is not only based on the volume of traffic but also and especially on the conversion rate. Imagine a ready-to-wear shop visited by 10,000 people but generating only 3 sales per […]
The goal of user testing is to improve the user experience (UX) offered to visitors to your website. While everyone agrees on the importance of optimizing the user experience, few websites make it a priority, preferring to focus on acquisition, SEO, marketing, and more. We would like to prove to you in this article that doing […]
No matter what industry you are in, blogs can be used as a lead generation tool. Unless you have an e-commerce store, there is no reason for a potential customer to visit your website multiple times. But, if your website has a blog, it gives people a reason to come back. Even if these visitors do not necessarily […]
The navigation on your website should be ideal for your users and your SEO performance. Good site navigation allows your visitors to easily find what they want and also helps search engines crawl. The result: more conversions and greater visibility. But concretely, how to get there? Using good navigation practices that we will detail in this article. What is […]
Affiliate marketing can be a great source of income for you. The key to maximizing your earnings through an affiliate is to engage your readers. Unlike traditional ads where you get paid for impressions or clicks, affiliates are paid only if a specific action is taken. The action could be something simple like signing up for a newsletter […]