The WordPress CMS is often seen as an accessible web solution to develop a website when you are a novice. With a small budget, many entrepreneurs choose to build their site themselves. Only beneath its ease, WordPress actually requires knowledge and experience to achieve a professional and efficient result.
Find out why it is better to hire an agency specializing in WordPress site creation.
A WordPress agency can help you write a suitable specification
The first thing to do when you want to create a website is to write a specification . Even in the event that you choose to do it alone, it will allow you to see more clearly your desires and your needs. It will be the common thread of your web project.
A WordPress agency will bring you its web expertise to develop these specifications . They can advise you on the relevance or feasibility of the components of your website creation project:
- The agency can advise you on the choice of your web hosting according to the volume of web pages planned and the traffic expected on the site, but also on the choice of your domain name ;
- They have knowledge of the essential tools (such as plugins, themes, etc.) to perform certain aspects or functions of your site. For example, an e-commerce site requires the configuration of the Woo-commerce plugin;
- They are experienced in best practices in terms of user experience and user interface: They will help you design an ergonomic and intuitive website for the visitor;
WordPress is the choice of a lasting solution
30% of global websites, a community of developers working on updates, development of scalable solutions, bug fixes, security… WordPress is definitely the CMS that inspires confidence! A growing CMS that has convinced millions of users. With the addition or development of plugins, a suitable graphic theme you benefit from a tailor-made solution for a controlled budget. It is also a flexible solution that is easily administered by the end user.
A WordPress agency can develop a custom WordPress theme
The WordPress Themes free or premium, are solutions “key in hand” of webdesign. This is the framework of your site. All you have to do is incorporate the content of your site. However, these templates sometimes have limits: cumbersome code, lack of flexibility, etc. A specialized WordPress web development company can create a custom theme for you .
It has several advantages:
- the code will meet your needs exactly, without overloading the site, making it possible to optimize the loading time of each web page.
- the design of the back-office can be optimized for better accessibility: you can modify texts and photos yourself, add articles, etc.
- the final architecture of your website will be personalized and adapted to the habits and needs of your target.
- the web design of your site will be unique: free or premium themes, although customizable, can be found on several different sites. A custom WordPress template is a unique site that perfectly matches your visual identity.
The guarantee of a project carried out from A to Z with a WordPress specialist
From the development of the specifications to the user training for the handling of the interface, the WordPress agency masters all the stages of creation of your website. Its team of experts covers the following topics:
- Technical: development of the architecture, optimization of the user journey… maintenance, security and backup.
- Graphic: the specialized agency WordPress develops a design in your image and in accordance with internet standards (responsive theme …)
- Natural referencing (SEO): a good WordPress agency is also an SEO expert who optimizes the tags and content of your site to improve its positions in search engines.
An agency knows the specifics of WordPress SEO
If you want to create a new website or redesign a site, it is because you want to integrate it at the heart of your digital strategy. The latter cannot be complete without working on your visibility on search engines like Google. The natural referencing of WordPress sites has its practical and technical specificities. Among the SEO parameters to set up and monitor, we find:
- optimization of URL structure and internal site linking;
- taxonomy (categories and labels);
- optimization of the Robots.txt file ;
- optimization of loading time;
- the conception of a responsive design;
- the writing SEO optimized content and metadata tags.
As you can see, SEO for a WordPress site is a lot of work. It requires the intervention of an expert to achieve the expected results.
A WordPress agency can do this work for you: from site architecture to content management.
An agency knows the technical specifics of WordPress
The languages PHP, Javascript or HTML may not speak to you, but they are the ones that make your site work. However, it sometimes happens that “bugs” cause it to malfunction.
The reasons can be various: extension conflicts, lack of update, etc. A digital agency will be able to ensure the maintenance of the website and solve technical problems with reactivity.
A WordPress agency can advise you on your digital communication strategy
Beyond the creation of a website, a web communication agency can help you build a digital marketing strategy around your website. In particular, it can help you:
- build and control your brand image and your e-reputation;
- shape your graphic charter : from the design of your site, of course, to your logo, including your visual web content;
- develop Google Ads or social media advertising campaigns.
An agency on a human scale
The human size of an agency is the guarantee of a non-negligible listening and responsiveness! Entrust us with your project with your eyes closed! By choosing a specialized WordPress agency, you benefit from experts as well as WordPress developers attentive to your needs.
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