Countless companies today are faced with an unequivocal choice: adopt digital or die.
We have already written about digital transformation , and the importance it embodies for any business seeking to be competitive in the digital world. It is in light of the current COVID-19 crisis that the transition to digital becomes obvious for a good number of companies.
There is no question that companies that have already embarked on a digital transformation are in the best position to face the current crisis.
Take the example of Amazon, which has made digital its workhorse: on April 16, its share price rose 28% while other companies plunged into red. Not surprisingly, the demand for home delivery has exploded in the face of the pandemic.
However, not all companies are multinationals, giants of online sales who can spend millions to innovate constantly. These are the companies that are making an effort to adapt and structure their digital offers manage to cope with the crisis, regardless of their size.
Let’s take a look at five key areas in which any business will need to make efforts to ensure its digital maturity and to face the coming months.
# 1 – Digital communication
Having a digital presence for your brand is no longer news, but the current crisis has made it even more crucial. At a time when most people interact with the outside world with their computer and mobile phone, it is essential to ensure your online presence – whether through a web platform, web application or a mobile application .
# 2 – Remote work
Being able to continue your activities without the physical presence of your employees is a huge advantage to have at this time.
While many industries are affected by the crisis in different ways, those that are able to continue to provide products and services are the big winners. They are organized digitally using communication and remote work tools .
We have written an article that details how remote working can be fully exploited now. You can read it here .
# 3 – Scalability
The health crisis we are facing has resulted in an almost total restriction on international travel and a severe restriction on the transport of goods.
For companies selling their goods abroad, this has created serious problems: not only is demand decreasing, but it is difficult to get the goods to the people who want them.
The COVID-19 crisis demonstrates how important it is to have local supply chains, and also how beneficial it can be to have a local distribution network. For companies that have focused on foreign customers, the time has come to adopt digital transformation in order to secure and develop their local clientele.
# 4 – Innovation
It goes without saying that innovation is going to be important for practically all companies when they are faced with an event as revolutionary as COVID-19. However, innovation is a general term, and its character will vary considerably depending on the type of market and the sector of activity in which a company operates.
For a company that is undertaking a digital transformation strategy, it is strongly recommended to aim for a model of sustainable innovation.
This may include ensuring that software is built with a flexible architecture to adapt to new situations, requirements and scaling. It is also interesting to be able to add new contextual functionalities, to evolve product offerings in order to meet new needs.
# 5 – Understanding your digital ecosystem
Big Data and analysis are going to be more important than ever, they will provide clues to the type of adaptations needed for a business in these particular times.
In other words, companies that have an agile team dedicated to understanding their market and their industrial ecosystem will be able to better respond to current and future challenges.
Are you having trouble reaching your customers during this time of crisis? Contact us to discuss how Elitech Systems can help you reach your goal.
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