As a professional, you have your own professional cards with which you offer your services and provide your contact information to potential buyers. Well, in digital terms, the home page of your website or homepage is the equivalent of that business card: it’s the first thing users see. You have to create a good impression and encourage them to discover more about your product or service. And is that from the home page is channeled most of the traffic, so we must devote special attention to its design, structure, and content. Everything has to be designed to serve different audiences, attract them and turn them into buyers. For this reason, in Unbuenplan Group we are going to point out the twelve essential elements for an optimal home page.
Title
The first identification of your company. It must be clear and direct because you have just a few seconds to impact on the navigator. Focus on the users for whom you have more value and, with few words, make an attractive and descriptive description.
Subtitle
You must complete the headline without going through the branches. Brevity and simplicity is the best way to describe with a little more detail what you do. Try to differentiate yourself and highlight your strong point.
Benefits
What do you have that your competitors do not have? Why should they choose you? What makes you different from others? You have to sell yourself listing the advantages of your company to encourage potential customers to purchase your products or services. Make yourself known and highlight what is added value.
Features
Describe your product or service in detail. Users should know waht you offer. We advise you to write it in a clear, understandable and easy to read way. Do not decorate it with unnecessary flourishes or use too technical language. It must be understandable by any user.
Navigation
It is very important that browsing the website is easy, light and simple. Dispense unnecessary elements and structure the web well so that everything is the first time. Try that the navigation is guided so that the user does not get lost and locate what you offer to the first one. If you lose or do not find what you are looking for, you will end up leaving the web and that is not what you want.
Primary calls to action
Try to encourage navigation on your page with primary calls to action. These messages are aimed at your target audience and should keep them browsing your website. They should be clear and direct, better if they are supported by a powerful image. Audiovisual content has more impact than simple text, so choose the most appropriate to what you offer, attractive and descriptive. They should incite action so try to provoke some positive emotion in the user.
Quality in content
Do not just try to sell your product or service. Try to provide quality content that is interesting and encourage the user to continue discovering your business. For example, you can offer guides, tips, trivia or downloadable e-books or instruction guides. Users value this type of content a lot because it eliminates the feeling that the company wants to sell something, even if it is so. Take the opportunity to demonstrate your knowledge and reinforce your image of professionalism.
Testimonials
There is no better way to transmit confidence than with the testimonies of satisfied customers with your work. You will convince reluctant users because people often rely on other people’s experiences. For this, it includes names and photos.
Success indicators
Show your triumphs, awards, and recognition on your homepage. In this way you will create a good impression and transmit confidence, credibility, and professionalism.
Resolve doubts
Before making any purchase, the user usually inquires about the product or service in question so that there is no doubt left unresolved. Nobody wants to risk spending their money on something that is not going to satisfy their needs or is not what they are looking for, so your duty is to provide complementary and exhaustive information to clear those questions. Make available a product guide, a list of frequently asked questions and a downloadable document as an instruction manual.
Calls to secondary action
Although the home page should be aimed at your target audience, do not miss the opportunity to try to attract other potential buyers to know your company. Includes secondary calls to action with which you can attract these users.
Contact
Do not forget an address, an e-mail, a phone number, and a contact form. In addition, nowadays it is essential to include the links of the social networks in which your company has a presence.
recommendations
- The design of the home page must clearly identify it as such, so there is no doubt that it is the main page of your website.
- Optimize the size of the images so they do not slow down the loading of the web, but do not neglect the quality.
- The calls to the action must be the necessary ones and do not overload the page with pop-ups, banners and other intrusive elements. The only thing you will get is that the user leaves early.
- Do not overwhelm the user, which means not trying to sell something every five seconds. Let him know you, discover what you offer and want to know more. The purchase will come later.
- Avoid including external links on your homepage. You want users to stay in your site, not to leave to another.
With these twelve keys and these small tips you will be ready to get an attractive homepage suitable for your goal. From Elitech Systems, we advise you to study the home page that you already have, analyze the data you are getting and get to work to improve and change what does not work. Sure you are surprised with the results!
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