Many entrepreneurs spend significant amounts on advertising campaigns to get their website off the ground and attract visitors. However, a limited budget should not be an insurmountable handicap. Several approaches, spread over three main axes, can increase the traffic on your website, without having to invest huge amounts. See how less expensive strategies involving social networks, blogs, and keywords can make visits easier.
INCREASE TRAFFIC TO YOUR WEBSITE THROUGH SOCIAL MEDIA
While the primary purpose of these networks is to provide a platform for expression and conversation for people, there is nothing stopping you from setting up true community management and using it as a bait to draw traffic to your community. site. This is a legitimate goal, but the results will depend greatly on how you do it.
With the reach of social media, you can build relationships with your customers/visitors and create interest in your business. You can also take part in conversations and participate in discussions that will attract reflectors on your brand.
Do not underestimate the power of the conversation one by one. When you engage in dialogue, you make personal and powerful contact. People appreciate companies that respond directly to them. This action can be done in the public square via a “tweet” or a Facebook publication, or you can do it in a private discussion.
The customer service you provide to the Internet is another generator of “clicks”. By responding promptly and systematically to each complaint or comment, you show your consideration and your desire to satisfy them. Such a strategy can calm possible tensions and build a positive image of your company. The reward for such actions can be turned into loyalty on the part of consumers, who are for the most part Internet users likely to visit your website.
GENERATE MORE TRAFFIC ON YOUR WEBSITE THANKS TO BLOGS
Blogs are the second most important axis in a strategy to increase the traffic on your website. In addition to providing your audience with a lot of useful and interesting information, they allow you to significantly increase the number of indexed pages and keywords on your site. These details allow search engines to rank you higher in their list of results. Such visibility will certainly make you more attractive to “Googlers”.
First, find the keywords that will attract visitors to your website, related to your industry. Later, you can insert these important terms into your titles and blog posts.
However, you will need to be disciplined and publish new content regularly if you want to take advantage of this technique. Of course, the frequency of publications may vary depending on your type of business. If you do not have the ability to broadcast texts on a regular basis, you can initiate discussions on a forum or ask the opinion of Internet users via polls. Create content that elicits feedback and interaction is a good way to engage readers.
The ability to link with other bloggers that cover your industry is another benefit of this type of platform. Such associations can help attract new visitors and perhaps even new business partners. React to publications also offers the possibility to insert a link to your own site in your comments. Be careful, however, to remain subtle in the insertion of your links and to bring a real added value when you comment an article so that your comment is perceived as advertising against you.
Most blog writing tools allow you to add share buttons to your articles. This gives readers the potential to broadcast your columns via email or social media. The more visibility you have, the more traffic your site will attract.
CREATE MORE TRAFFIC TO YOUR WEBSITE WITH THE KEYWORDS
A keyword is a term or phrase entered in a search engine (such as Google) in order to be oriented towards relevant results. To attract even more visitors to your website, you will want to become familiar with the concept of “SEO” or “Search Engine Optimization”. It is actually a set of actions to bring to your website that will increase its performance on the various search engines.
You will first want to choose keywords that accurately describe your content, using a vocabulary that can be used by users. Even better, you can try to distinguish yourself by finding words that will not be present on millions of web pages. To do this, you can create a list of appropriate keywords that depict your services or products. You can then evaluate this enumeration using tools available on the internet (such as Moz ). These tools can inform you about the potential of monthly queries for a word, or the competition that already exists for that search term.
The more specific you will be with your keyword, the more chances you will have to find yourself at the top of the search results. This detail can be decisive in a competitive sector. If you use “long tail” keywords, you will be able to reach customers who are potentially ready to make a deal. This means that a maneuver like this can also promote online sales. Or the contacts.
The architecture of your site can also influence its performance in terms of search results. If you know the web language, you already know that a hierarchy exists at the level of titles and subtitles present on a page. You will want to use your keyword, or variations, in a good percentage of these “hot zones“. You will help Google to confirm the real subject of your web page, giving it the green light to submit it to Internet users.
In summary, it is possible to propel your website to the highest peaks without paying a fortune in advertising costs. However, you must always be vigilant when choosing strategies. Do not forget that your reputation could suffer a bad action for a long time. In this sense, you could benefit from the honest and professional advice of a team like My Little Big Web to increase the traffic to your website while avoiding pitfalls. Do not hesitate to contact us if you have any questions or if you wish to benefit from an accompaniment.
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