Placing content on your website can generate a lot for the findability of your website. Provided it is, of course, qualitative content. Are you curious how you can lift your content to a higher level? With these 6 simple steps with regard to content optimization, you have come a long way. So watch and learn.
A stimulating head
Your blog, video or landing page can be very interesting content, but if the headline of the content does not stimulate the reader you are already 10-0 behind. Always think carefully about a catchy head. This really does not have to be on paper within one minute. Give yourself time, possibly do some other work and you will see that inspiration really comes. Make sure to always check that your title is SEO proof. Process the most important keyword in your headline to rank high in the search results.
Determining the right keywords
Not only in your head should the main keyword come back, if you write a blog or landing page then it is also important that this keyword is mentioned a number of times in your text. But how often should this keyword come back in your text? Consider 2% to 6% of your text. Use a keyword density tool and discover exactly what is recommended for your content. Make sure that you do not only return the main search term but that you also use two or three supporting search terms in writing your text.
Intermediate Copies
When people see a long piece of text without any subheadings, the chances are small that the article is actually being read. This is purely because it does not look user-friendly. To solve this we advise you to use subheadings. It is technically interesting for SEO to process the supporting search terms in the subheadings.
Encouraging the reader with your meta description
We see in practice that for many articles no meta description is entered. Sad if you ask us because Google then chooses the first lines of the article. It is, therefore, better to make one yourself, because with a good meta you can encourage the reader to click through to your website. It is essential that the main keyword comes back; preferably as far forward as possible. Note that previously the meta description consisted of 160 characters. Recently this number has been increased to a maximum of 320 characters. Make use of these extra characters.
Internal links
If you write an article on your website, it is important that you include a number of internal links in the text. This is important for good indexation in Google. In addition, you can thus assign more value to the deep pages. Make sure you do not place too many links on the page. This is how Google gets lost. So do it in moderation and place only the most important links.
Extend content
In general, the more your page is filled with content, the better this is for your website. Do you have a text of 100 words on one page? Then we advise you to extend this to a minimum of 500 words. Pay attention to the above steps in order to achieve an optimal result.
Need help with content optimization?
Time to get started with the above steps. Do you need help with the content optimization of your website? Please contact us. Our marketers are happy to help you further so that your website is found better thanks to the qualitative content.
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