If you are here it is because you have an offline business and you would like to jump into the online world , especially with the current situation we are experiencing.
Or maybe you want to start creating your business and make it digital from the beginning.
Be that as it may, you have come to this article because it sounds a bit like Magento to you , and you want to know more about this CMS or online store management platform .
And our goal is to give you 7 good reasons to choose Magento , since it is certainly a very smart and useful option.
We started!
Magento for e-commerce: your best option
Magento is a powerful open source e-commerce platform. It is free to use, although you have to take into account possible additional costs, such as hosting. Very flexible, the e-commerce platform offers excellent functionalities which may take time to set up since they require certain technical skills.
Access to the community is free but other costs may be involved when choosing this e-commerce platform, such as calling on a developer or a designer. Additionally, you need to consider hosting, purchasing a domain name, extensions, and ongoing support and maintenance costs. Paid versions are available for e-merchants who are looking for more services and features.
Why Magento?
Key features:
- Integration with MailChimp, PayPal, Salesforce, etc.
- Integrated B2B functionality
- Instant purchase option for repeat customers
- Many navigation options
- Customer loyalty programs
- Easy integration with social networks
- Customer segmentation and personalization
- Real-time shipping rates
- Immediate access to shipping partners
- Automated order fulfillment
Discover Magento advantages
Sales features:
One of the main strengths of Magento is its ability to personalize the shopping experience. You can view promotions and lists based on a wide variety of information like purchase history, location, wishlist, abandoned carts, etc. You can automate up-sell or cross-sell rules for specific customers.
Product listing, grouping and assembly options make catalog management easier. The search function is great since it offers suggestions for typos so that customers can always find your products. It is also possible to compare several products, and even to illustrate them thanks to YouTube or Vimeo videos.
Design and customer experience:
This e-commerce platform offers a wide choice of free or paid models. They are fully customizable back-end and front-end, although this may require additional technical knowledge. You have the option to create variations for different countries, brands or campaigns. The categorization offered by Magento is efficient, the templates are well designed and the SEO is good. The platform has the “drag and drop” function, which is very popular with e-consumers.
The power of e-commerce CMS is impressive, with up to 500,000 products and 80,000 orders per hour. HTML5 is supported and allows you to easily adjust the size of images and videos.
Inventory management:
The platform’s dashboard is user-friendly and helps you manage your invoices, inventory and customer data. The e-merchant can assign products to different sources and track the inventory for each location. Batch import and export as well as tax rates are defined by geographic location. When the stock level drops, you receive a notification and e-consumers can also be notified.
Payment options available:
Customers can pay by credit card, PayPal, Authorize.net, Google Checkout, or by check. They can also use payment modules such as Cybersource, ePay and eWAY. You can also set up an instant payment option for regular customers. The payment and shipping preferences of your online store are fully configurable.
This e-commerce platform is highly secure and compliant with PCI-DSS level 1. Remember that the security of your store also depends on your web host. Magento offers a free security scan tool and encourages its customers to sign up to receive security updates.
Marketing and SEO:
The e-commerce platform provides many promotional tools (coupons, discounts, etc.) and you can trigger promotions according to your specific needs. You can also create, personalize and automate your communications (newsletters). Integration with Amazon Seller Central and Google Ads is possible.
With easy-to-reference URLs, Google Sitemap integration, tags and other meta descriptions, Magento is ideal for SEO. You have complete control over navigation links and page titles. This option, essential for targeting customers, allows you to manage the way products appear in search engine listings. Many adjustments and configurations are possible, although the architecture of the out-of-the-box e-commerce platform is often sufficient.
Processing and shipping of orders:
Order processing is easily manageable thanks to the Magento interface. You have a payment page, SSL support and the ability to pay without opening an account. You can also edit multiple delivery invoices.
It is possible to manage shipping to multiple addresses for a single order, and e-merchants can set flat rates and rate tables based on weight, destination and price. Advanced packaging rules help reduce shipping costs.
Customers appreciate dynamic shipping options that allow them to get accurate and competitive billing. You can easily connect your Magento store with Colissimo, Chronopost, La Lettre Followed, Mondial Relay, etc.
In short, Magento is a very safe and powerful tool , not only because of the large amount of content that it allows to manage but also because of the customization capacity .
Magento is the best option to be in the online market, allowing your online store to grow hand in hand with your business.
In addition, once created it is very easy to use, and the business owner can manage it without the help of the programmer.
Comments are closed.