Is it difficult for you to generate sales over the internet? Pay close attention to the following aspects, because they can be complicating the purchase process to users.
1. Mandatory registration.
Losing time on a website and the lending of personal information is something that users do not usually get well, more in a store than what they really want is to buy.
We understand that it is great for us to have customer data because they provide valuable information and help us improve marketing strategies, but it is convenient to include the option to buy online as a guest, without needing a previous account registration.
2. A long and boring online record
That most likely it may cause the abandonment of the web. There is nothing more annoying than having to fill a lot of fields to buy something on a website.
3. A long and complicated payment process
If it is about making the online payment, make it as fast, intuitive and transparent as possible. It is best to include the process in a single page.
4. An online store without opinions … bad, bad!
Users want to know how the products they are going to acquire are, and nothing better than through the opinions and comments of other customers.
Any online business that has no opinions, becomes suspicious. Including testimonials and opinions will make you more transparent and reliable.
5. Surprises with additional costs at the end of the purchase process
Nothing feels worse than trying to make the payment and find surprises at the last minute with additional costs of customs, shipping or other charges.
It is convenient to fix and ensure the final price for each purchase from the beginning and invisible or accessible parts of the web, which improve the user experience.
6. Do not talk about secure payment
Customers need to be very clear that their purchases online are very secure, so having secure payment on the web will provide confidence to make purchases.
7. Is your e-commerce responsive or mobile friendly?
A very high percentage of online shoppers do so through mobile. Make sure your web store is responsive and facilitate the purchase from anywhere and at any time.
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