As an example, 80% of our orders are usually from corporate websites, and of this only 30 % do not ask “expressly” to take a blog, the other 60% we have to indicate that you have the option to incorporate a blog, of which 30% tells us, “yes, that’s for SEO, if it’s included, put it” and the other 30% tells us directly “I do not want it because I’m not going to write” my website is just to say what we do, where we are and that they contact us and the other 34% tells us, yes, you put me a blog and we’ll see what we do with it, like I have someone who can take care of it.
This situation causes the 30% who is clear that they want a blog, write regularly and their investment in advertising is less than a site that does not have a blog or is simply an accessory that is there without touching for 3 years, at best the cases.
Fortunately, this is changing and we receive budget requests where every time more companies ask us for a blog on their corporate website made with WordPress.
For this percentage that is not clear why incorporate a blog in a corporate website here are these 10 reasons:
1.- Organic traffic. This reason I put it in the first place because I think it is the most important. We’ll get visits from Google, at cost 0. It’s a good reason, right? Working the SEO and having clear the concept of keyword and for which I want to position myself, it is much easier to be visible with a blog than without it. The blog will always help you with your SEO.
2.- We give dynamism to our website. A corporate website usually has the typical pages that tell things about the company, static pages whose contents never change. A blog creates that dynamism that encourages users to check the website assiduously.
3.- Email marketing. Today we know that having a newsletter or newsletter is a good marketing strategy, if there is no blog, we can only send commercial information. If we schedule a weekly newsletter with all the news and news, we invite our subscribers to return to our page.
4.- You will create a good image and confidence of your brand. The more you write about your company the more it will sound on the network and the users will know about it
5.- Get new customers. Users looking for services or products similar to yours, through the blog can, in their searches through the network, find an entry where you explain carefully what it consists of. In the case of products, uses, reasons to buy it, expert opinion. In the case of services, a detail that service for example and then become your client.
6.- Loyalty to your customers. Regularly publishing, your customers will know your company better and you will participate in events, discounts, and promotions that will be reflected on your tickets. Also, if you go to fairs, congresses, etc., it will be an announcement so that, if you wish, go and meet them personally.
7.- Writing about your products and services positions you as an expert in them. On the internet, it is increasingly proven that people who talk a lot about their products and services are considered experts in the field. Take advantage of this advantage.
8.- Make your customers can better evaluate your products or services. Encourage your regular customers to comment on entries. A good valuation is gold today.
9.- It will have fresh content to share on social networks. It is a pity to enter a page or profile of a social network where they only send traffic to the cover or do not write anything, because you already think you have told everything. Write good posts and share the link on social networks (not the other way around). You will be surprised at the number of users that will read your entry and can easily become customers.
10.- You have a commercial 24 hours a day 365 days a year. Although we always say that a web page is a window to your company 24 hours every day of the year, a blog will also sell all that time for you and more if your company sells to everyone or serves everyone. It can become your main sales channel.
If you’re still not convinced, it’s not because I have not given you reasons
If you need a blog for your corporate website or a corporate website, made exclusively for you or your client, do not hesitate to contact us, and we will give you the best solution or if you need other developments to ask us for a quote, you will be pleasantly surprised
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