How to know if your website is interesting for the user? According to a Google Digital Academy report and through the following steps, you can check if it catches.
It is clear, that it is fast and simple, and that above all it provides what you are looking for, they are some aspects that most influence when visiting one page or going to another. But nevertheless, there are another series of conditions that provide many clues about the success of a website.
Above all, and one of the pitched battles is when the journey becomes endless and the frustrated user leaves without finding what he wants.
It should be noted that we can find in 3 possible contexts or scenarios that will help us detect if the web is interesting and in which as a consequence we must work and resolve to improve the user experience.
- Try to find info about a certain product or service in question.
- Try to buy the product .
- Try to contact customer service .
Through the following test and using only 10 minutes we will be able to check with this audit process whether a web page works or not:
3 steps, the key
Step 1
It is important to put yourself in the place of the user or potential client. For this, we will need and spend about 4 minutes. How do we look for what we do not know the name of? If it has been found, then it is necessary to ask whether it has been easy, more or less quickly and provides us with all the information we need to have.
We must also point out other issues such as the location of physical stores or if the web is responsive.
Step 2
You should also take a look and visit other larger websites. It will take about 3 minutes. Social Networks, Maps, etc.
Step 3
With the third and last step, we will use another 3 minutes and will return to our site. Here the important thing is to review and observe what other pages offer, how they offer it and compare it with what we have. If it is easy to reach the client and if in this case, we make it easy for him.
Once you have checked and used 10 minutes to follow these steps, you will detect where the weak points are and how to prioritize some elements over others to improve the user experience.
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